If you see me in public, chances are I’m on my phone monitoring my web traffic, helping a customer, processing orders, or using some app to run my online businesses. I’m a one-man corporation, but my customers don’t have to know that!
Download these four apps to your mobile device and install the codes to your website (if required)
Being able to communicate with visitors of your web store can make the difference between a sale or a lost customer. The MyLiveChat app allows you to let customers know that you’re available if they have questions by providing a live chat box on your site. Like Google Analytics, you’ll be able to see visitors enter your site in real time from your mobile device or desktop computer. If you’re out and about and you have your MyLiveChat set to available, customers know that you’re available to chat. They can easily buzz your mobile device and you can text directly into the application. The customer won’t even know that you’re walking around in Wal-Mart or at the car wash.
How to install:
- Go to http://mylivechat.com and sign up for an account
- They’ll give you a code to insert into the head of your website(s)
- Download the mylivechat app to your mobile device and login to your account
This program allows you to monitor your traffic in real-time. You’ll know when a visitor comes on your site, who referred them, keyword searches they used to find your page, what city/state/country they’re in, what pages they’re visiting as they visit them, if they are a returning visitor, and so much more.
Even if you don’t use Google Analytics to monitor your traffic in real-time, I would suggest having the program to trace the behavior of your visitors so that you’ll know which pages are effective, which of your marketing tactics convert, and so forth.
To install the Google Analytics to your site you’ll need your tracking ID and code snippet from Google Analytics.
To find the tracking ID and code snippet:
- Sign in to your Analytics account.
- Click Admin.
- Select an account from the menu in the ACCOUNT column.
- Select a property from the menu in the PROPERTY column.
- Under PROPERTY, click Tracking Info > Tracking Code.
- Your tracking ID displayed at the top of the page.
- Information about tracking apps is displayed under Mobile app tracking – Using the SDK.
- The tracking-code snippet for your website is displayed under Website tracking.
Once you have the code snippet, you’ll need to paste it in the head of your html. If you’re lost by reading this here is a video that helps you install the code in the right place of your website(s).
Payment notifications are my favorite. I receive an initial notification from my Paypal app and a more detailed notification of the payment via email. The PayPal app allows you to see your Paypal acccount balance, send payments, transfer funds to your bank account, and create and send invoices. If you collect payments in person, Paypal has a device that allows you to swipe cards for instant payments.
Square also provides a payment device to collect card payments in person. I use Square as a backup because Paypal can be unreliable at times in terms of accepting payments. Whenever payments don’t go through on Paypal, I’ll reprocess the payment via Square. Unless there is a problem with the customer’s card, Square always captures payments when Paypal does not.
One thing I don’t like about Square is that I’m not able to use my headset when punching payments in manually. The Square app will screech loudly due to an audio feedback loop. I don’t have that problem with Paypal.
Having access to email when you’re speaking with repeat customers is great. If they call in to order by phone, you can look up their shipping information and past order activity while they’re on the phone. It makes the customer feel that they’re dealing with a professional customer service rep that has their information at their fingertips.
It takes a bit of practice mutitasking and switching from one app to another while monitoring traffic, talking to customers, looking up information, and taking orders but it’s worth it. You have the freedom to take your office anywhere you go. Never miss a customer. Never miss a payment. Operate your business like a secret CEO.